Zhania Tasmurzina is the creative force behind Zhania Studio, a brand that merges innovation with soulful artistry. Her work blurs the line between fashion and philosophy, reminding us that clothing can be both transformative and deeply human. She shares her vision, her choice of materials, and the powerful stories woven into her designs.
Your creativity is beyond templates, it’s high-level artistry. What is the main message you want to convey to people through your brand Zhania Studio? Do you have a symbol that you weave into your works as your personal “code”?
Through Zhania Studio, I want to remind people how important it is to feel good within themselves and to care for their inner state. Life, with all its challenges, always unfolds for our benefit—even the difficult moments carry hidden blessings.
I’ve personally done a lot of inner work to stay in harmony with myself, and I want my brand to share that same message: you are already enough. You don’t need to push yourself too hard or prove anything. There is incredible happiness simply in being alive. I believe that when people encounter art infused with creative energy, it transforms them. That’s what I want to bring into the world.
Which materials feel the most “alive” to you? Is there a texture you keep coming back to again and again?
One of my favourites is Japanese cotton yarn. It has a paper-like quality, so when I knit with it, it feels as if I’m creating origami. I hand-dyed this yarn myself, and each piece felt alive, like a unique creation with its own spirit.
Another important material for me is wire yarn. It allows me to sculpt clothing almost like a piece of architecture. It holds shape, gives garments a three-dimensional effect, and becomes a metaphor for life itself—we are all shaped by our experiences and challenges. In the end, however, it is always up to us to decide what form we will take.
Have you ever had an experience when a piece you created “resonated” with its owner in an unexpected way?
Yes. Last year, during London Fashion Week, I experienced a magical moment. While selecting models, one woman appeared who looked exactly as I had envisioned when creating a particular design—the face, the skin tone, everything aligned perfectly. The dress fit her like armor—both powerful and organic, as though it had been made specifically for her.
That photograph ended up on the cover of a documentary film about the show and captured the audience’s attention immediately. Later, when I gifted the dress to her, she told me that while wearing it, she met the love of her life—and now they are married. For me, that was proof of how deeply fashion can resonate beyond aesthetics.
Your collections resemble manifestos. What is the next idea you would like to explore and express through fabric?
I want to explore even more unconventional materials and discover new ways to create fabric. I see huge potential in modern technologies, but I also never want to lose the handmade essence that makes a piece feel alive.
I’m also drawn to the idea of transformation—repurposing existing garments into something completely new. Not simply re-wearing old clothes but transforming them into entirely new forms, breathing new life into them. This approach feels both sustainable and deeply creative.
If your clothing could speak, what three words would it say to the world?
- You are enough.
- Choose harmony.
- Happiness is giving.
- You are safe.
Talent: Zhania Tasmurzina @zhaniatas
